⚡creative director ⚡
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Insecure

HBO, SNAPCHAT, TELEVISION

The ask: HBO tasked us with producing Snapchat creative for its new original series, Insecure.

How it worked: Breaking down the show's traditional trailer and other snippets, we developed three 10-second pieces that delivered the premise of the show to potential new fans using typical Snapchat/internet lingo, such as #TFW.

The ads were strategically designed to feel organic and integrated with Snapchat. The final ads promoted the series premiere on the Discover page and between user stories.

Agency: TVGla

Role: Senior Copywriter

Delivered on: Concepts and copy, creative direction