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The ask: HBO tasked us with producing Snapchat creative for its new original series, Insecure.
How it worked: Breaking down the show's traditional trailer and other snippets, we developed three 10-second pieces that delivered the premise of the show to potential new fans using typical Snapchat/internet lingo, such as #TFW.
The ads were strategically designed to feel organic and integrated with Snapchat. The final ads promoted the series premiere on the Discover page and between user stories.
Agency: TVGla
Role: Senior Copywriter
Delivered on: Concepts and copy, creative direction