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The ask: Back in 2014, Heineken USA was launching their limited edition Cities bottles. These bottles were released as part of its global campaign, 'Cities of the World', which aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. We were tasked with supporting the launch on social media with a series of posts that would push fans to do just that.
How it worked: Taking a look each one of six global cities printed on the bottles including New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro, we aimed to find similarities between them as well as other cities our fans lived in. We geo-targeted posts on Twitter and Facebook to these areas to inspire our guys.
Do you see the similarities between Venice Beach and Amsterdam? Or Santa Monica and Rio de Janeiro?
Platform: Twitter, Facebook
Agency: Wieden + Kennedy, New York
Role: Social Creative/Community Manager
Delivered on: Concepts and copy, including post copy.
Tweet sample
https://twitter.com/heineken_us/status/476838068062670848