For the Holidays in 2018, Target invited guests to come together and Gather ‘Round the family room, dining table, living room, etc. After all, that’s where all the holiday magic happens.
My goal? Bring the same thoughtful invitation to our Latinx audience. So, we brought them the message of ReUnidos, meaning “Gathered Together” and played with supers that tied back to this main message that began with “Re” like “Resaltar” (to highlight) and “Reinventar” (to reinvent). We used these to weave our stories with beautiful Target product, encouraging guests to curate their own traditional and non-traditional celebrations.
Then, we worked with Natalia LaFourcade, a Grammy-winning artist who embodied this joyful spirit, to cover Perry Como’s “Round and Round” in Español with lyrics that highlighted the joy of the holiday and spoke directly to the Latino heart.