Pixel 4 makes a splash

The Pixel 4 was ready to be launched by Google in 2019 and it needed to breakthrough among the iPhones and Galaxies. Luckily, Google’s world is already colorful. So, we took the bold colors Google is known for to draw attention to this jam-packed device. We built unique assets that served as enticing demos showcasing the unique features of the Pixel 4. 

Using animation and real Google use cases to tell quick demo stories, refreshing them through October and December of 2019, we aimed to position Pixel 4 as the perfect holiday gift for any tech lover who already loves Google. Each piece of creative showed how Night Sight, Super Zoom, and Google Assistant could make your holidays effortless with the Pixel 4. Placements ranged from tech-friendly locations ranging from the San Jose Airport to shopping hubs like L.A. Live in Los Angeles.

Fun fact: I played hand model in the Thanksgiving demo below. If you were also seeking a hand model, looks like you found one.

Creative Credits: Helena Skonieczny (CD), Danny Duran (CD), Greg Shadwick (CD), Grace Espejel (ACD/AD), Buck Animation, 72&Sunny Design Table.

AGENCY: 72&SUNNY, 2019

Extras! Extras!

Below, some extra fun placements of OOH for the Pixel 4 Campaign. One features additional messaging with accolades from tech sites and publications, giving Google Pixel 4 its due. The second is a placement of our launch OOH in New York’s Greenwich Village, located in Christopher Park, right across from the famed Stonewall Inn.